ISABEL FRANCE
In-house creative copywriter, content creator, and quality control specialist.
COPYWRITING & CONTENT WRITING
Give me a brief, and I'll hand you a piece with that ever-elusive human element AI can't capture. I've written for social, SMS, email, newsletters, websites, digital and traditional advertising, branding projects, and more.
SAMPLES
A blog post for a marketing agency detailing the importance of defining and communicating a brand's "how" and how to do it.
Brand voice guidelines for a local government entity's brand toolkit.
Prospecting and retargeting programmatic audio scripts for a PSA targeting caregivers to educate them on resources.
A day trip itinerary targeted toward birders in and around Middlesex County, NJ.
An activity book for ages 5 - 13 filled with activities, tips, and fun facts about nature.
creative projects
I’ve contributed to rebrands, small- and large-scale integrated ad campaigns, and landing page/web design and development.
the outdoor guide
In 2024, I audited Middlesex County’s Outdoor Guide - six landing pages targeting outdoor enthusiasts in New Jersey and NYC with activities like hiking, biking, and birding - refining copy and working with the client's designer and developer to implement design changes for clarity and better UX. I streamlined content for higher engagement, improved visuals, and revised the pages to be evergreen and stay relevant year-round.
team france training website
A one-page site for an online fitness coach I created using Squarespace.
TOPRIGHT employee handbook
Currently in the works... ◡̈
social & EMAIL MARKETING
In 2022, I designed and published month-to-month content calendars consisting of social posts and emails across Meta and Google Business Profile for over 50 clients.
